​A kaleidoscope of Rorschach ink blots leads the viewer to an impression of star Jessica Biel’s opening eyes in these main titles for USA’s new limited series, The Sinner.

The series tells the story of a young mother who commits murder in a fit of rage, leading to an investigation not of “who done it,” but “why done it.” The plot takes the viewer deep into the main character’s psyche, hence creative agency yU+co‘s choice of Rorschach blots.

The show premiered Aug. 2 on USA Network and airs Wednesdays at 10/9 c.


Network: USA

Agency: yU+co


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