FX Networks, Bell Media Agency Win Big at 2014 PromaxBDA Awards
Cable network snags 15 Gold awards, and is named 2014 Marketing Team of the Year. Read More
Guest Column: How Netflix Designed ‘House of Cards’ for Success
We take a deeper look into how the political drama earned such widespread acclaim. Read More
Hulu Goes Further ‘Behind the Mask’ in Season 2
Sports mascots share their stories in Hulu's continuing docuseries. Read More
CBS Celebrates ‘CSI: Cyber’ Debut with World ‘CSI’ Day
March 4, CBS wants to break the record with the Largest Ever TV Drama Simulcast. Read More
Brand Influencers: ‘Just Let Us Be Ourselves’
"Gen Z Influencers" panel discusses what works and what doesn't on platforms like Snapchat. Read More
‘How to Get Away with Murder’ Teases Second Season Pickup in Finale Promo
The Shonda Rhimes series waited until its Thursday night finale to announce season pickup. Read More
‘House of Cards’ Social Surge as Season Premieres
Months of anticipation boil over with the return of the Netflix political pot-stirrer. Read More
‘Marvel’s Daredevil’ Poster: Matt Murdock Prepares for a Fight
New key art and motion poster show the superhero out of costume. Read More
TV Calendar: March 2015
This month, St. Patrick's Day brings us "Community" on Yahoo Screen following up on the optimistic "Unbreakable Kimmy Schmidt" courtesy of Netflix. Read More
‘Salem’ Season 2 Key Art Teases a ‘Witch War’
Mary Sibley features prominently in WGN America's several posters. Read More
Q&A with PromaxBDA’s Katerina Zacharia: Why Mentorship
Mentorship is a keystone of PromaxBDA's professional development and leadership programs. Read More
ICYMI: 5 Things You Have to Know About the Past Week
Your pre-weekend speed read. Read More
HOT SPOT: YTV Network Rebrand
Eloise Iturbe uses the concept of "energy strands" to inspire its rebrand of YTV. Read More
Kids Networks Pitching Branded Content
Nickelodeon will launch content marketing group Inside Out Solutions at its upfront. Read More
Science Launches ‘Are We Alone?’ Week
Science looks to space for its “Are We Alone?” programming block. Read More
‘Vice’ Goes Retro for Season 3
HBO's documentary series returns March 6. Read More
TSN ‘TradeCentre’ Personalities Get Animated Introductions
The animator of "SNL's" "TV Funhouse" lends his talent for the promo. Read More
‘Looking’ Ahead: Creators and Stars From HBO’s Drama Speak Up at Paley Center
“HBO always realized this wouldn’t be a ratings blockbuster and have been supportive of that," said executive producer Andrew Haigh. Read More
Fox’s Unique One-Man Campaign for ‘The Last Man on Earth’
As of now, the show stars only Will Forte, necessitating a spoiler-guarded marketing campaign. Read More
#TGIT: ABC Evaluates Campaign After First Season
Looking back on the first season of Shonda Rhimes Thursdays and the hashtag that took over the socialsphere. Read More
#TBT: The Evolution of ‘House of Cards’ Promos
Get ready for this weekend's inevitable season three binge with a look back at the marketing for one and two. Read More
HOT SPOT: ProSieben Redesign 2015
ProSiebenSat1 TV Germany unveils its new look based on geometric shapes and bold colors. Read More
MTV Movie Awards 2015 Logo Designed by Famed Graffiti Artists Dabs and Myla
Pair brings whimsical touch to this year's logo. Read More
Guest Column: Social Media Turned Awards Season Into Newest American Holiday
Awards producers now need to think almost as much about their social media production as TV to keep fans engaged. Read More
ABC Spot Celebrates Love in All Forms
"We Get Each Other" says "Get love, get empowered." Read More
‘Finding Carter:’ What Now?
Carter thought she was settled, but season two has entirely new surprises in store. Read More
Creative Review: Brokendoll
Sweden-based agency that emphasizes design-driven storytelling recently expanded to L.A. Read More
HOT SPOT: TyC Sports Verano 2015
The sports channel launches a beachy summer ident under the concept "TyC Sports: The Summer Cup." Read More
Alison Hoffman Named EVP of Marketing at Starz
Hoffman is promoted from her previous post as SVP of marketing for Starz originals. Read More
WGN America Heads to SXSW to Push ‘Salem’ Season 2
Show puts its stamp on SXSW Film opening party in March. Read More