PromaxBDA: The Conference 2013 Playlists: Jesse Redniss and Diana Terry
The Real Mad Men: Renegades of the Golden Age of Advertising: There’s nothing like gaining some perspective, and no better way to do it than to hear how the original disrupters took the world by storm and blazed their own trails.
New Best Practices 2013: Lee’s sessions will fill your brain beyond capacity and have you thinking differently about everything you thought to be true, including your own name and brand identity. One of the most insightful speakers that I’ve had the pleasure of seeing, I drop everything to see Lee speak whenever possible.
Adapt or Die: Millennials in an Age of Chaos: As many of us get caught up in the state of how to “catch up and stay relevant,” TruthCo has been forging a path for brands to think ahead and identify ways they can resonate with the emerging tastemakers and influencers. Harnessing Generation C isn’t easy, but this session features an amazing line-up of thinkers, futurists and strategists to help you realize the Truth to the future of your business viability.
Managing Brand Ecosystems in a Transmedia World: A Roundtable Discussion: A session near and dear to my heart, this topic is something on the minds of EVERY entertainment executive around the world. As technology evolves and the age of the consumer and access takes more daylight, how do we continue to program, distribute and market FOR the fans of great content, where they want it, how they want it and when they want it.
Horror Stories: Nightmare Campaigns and How They Were Turned Around: As the saying goes, some of your best work is created under the most difficult circumstances. What better way to wrap up your flow, than to hear how some of the best and brightest overcame roadblocks to produce some of their best creative offerings yet. This is the stuff that legends are made of.
VP, Brand Development, Corporate Marketing
Adapt or Die: Millennials in an Age of Chaos: Working with Linda Ong is always so insightful and, having experienced the results of TruthCo.’s Culture Decoder first hand, I can say this is a not-to-be-missed session!
Copy by the Numbers: Being sent back to the drawing board is never a fun experience, but it usually results in better work than ever thought possible. Can’t wait to hear what these experts have to say about it.
Emerging Media: Technologies Disrupting Our Business: Hoping to get ahead of the curve on the next technology we’ll have to incorporate into the marketing mix. Bring it on!
Horror Stories: Nightmare Campaigns and How They Were Turned Around: I’m looking forward to this session because, well, let’s face it… misery loves company. I’d love to get a few tips on weathering, avoiding and making the most of those unruly campaigns.
Managing Brand Ecosystems in a Transmedia World: A Roundtable Discussion: This is not only the buzz topic, it’s the reality we all live with. This sounds like a very informative session from people who are at the forefront of it all.
The Real Mad Men: Renegades of the Golden Age of Advertising: Learn the history or repeat it. This sounds like an incredibly interesting opportunity to walk through time as well as to find how real the Mad Men antics are. PromaxBDA: The Conference 2013 commences on June 18th.