On Saturday, Aug. 26, five-time world champion boxer Floyd Mayweather will take on UFC Lightweight Champion Conor McGregor in McGregor’s professional boxing debut.
Showtime, with help from creative agency Drive Studio, is billing the fight as King vs. King, with Mayweather considered “King of the Ring” and McGregor “King of the Octagon.” In the promo, Drive Studio sets each fighter in his own kingdom as they approach each other before battle.
The teams also created a music video to accompany his just-released song, “A King is Born,” by Aloe Blacc.
Vice President, Creative Director, Showtime: Erik Friedman
Creative Director, Showtime: Jason Mammen
Producer, Showtime: Tony Pintauro
Agency: Drive Studio
Technical Director: Marco Bacich
Creative Director: Nick DiNapoli
Producer: Patty Kiley