On Saturday, Aug. 26, five-time world champion boxer Floyd Mayweather will take on UFC Lightweight Champion Conor McGregor in McGregor’s professional boxing debut.

Showtime, with help from creative agency Drive Studio, is billing the fight as King vs. King, with Mayweather considered “King of the Ring” and McGregor “King of the Octagon.” In the promo, Drive Studio sets each fighter in his own kingdom as they approach each other before battle.

The teams also created a music video to accompany his just-released song, “A King is Born,” by Aloe Blacc.


Network: Showtime

Vice President, Creative Director, Showtime: Erik Friedman

Creative Director, Showtime: Jason Mammen

Producer, Showtime: Tony Pintauro

Agency: Drive Studio

Technical Director: Marco Bacich

Creative Director: Nick DiNapoli

Producer: Patty Kiley


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