In Major League Soccer’s first campaign from its new agency, Cornerstone, rapper 2 Chainz cheers on his favorite soccer club, Atlanta United FC, from the comfort of his recording studio.

The campaign, titled “Our Soccer,” will run on MLS partner networks including ESPN, FOX Sports, Univision, TSN and TVA Sports as well as on the league’s own digital channels, reports Adweek.

MLS launches its season March 3, just after the Winter Olympics and right before baseball.



Client: Major League Soccer

Agency: Cornerstone

Co-CEO: Jon Cohen

Chief Creative Officer: Trevor Eld

Executive Creative Director: Steve Caputo

Creative Director: LP Riel

Senior Copywriter: Jill Menor

Senior Art Director: Courtney Kuhlman

Sr. VP, Marketing: Patrick Schmidt

Executive Producer: Artesia Balthrop

Account Director: Arturo Garcia

VP, Strategy: Grace Gordon

Production: Somesuch

Director: Clayton Vomero

Director of Photography: Albert Salas

Head of Content and Entertainment: Sarah Pearson

Producer: Tarquin Glass


  Save as PDF