In Major League Soccer’s first campaign from its new agency, Cornerstone, rapper 2 Chainz cheers on his favorite soccer club, Atlanta United FC, from the comfort of his recording studio.
The campaign, titled “Our Soccer,” will run on MLS partner networks including ESPN, FOX Sports, Univision, TSN and TVA Sports as well as on the league’s own digital channels, reports Adweek.
MLS launches its season March 3, just after the Winter Olympics and right before baseball.
READ MORE: Adweek
Client: Major League Soccer
Co-CEO: Jon Cohen
Chief Creative Officer: Trevor Eld
Executive Creative Director: Steve Caputo
Creative Director: LP Riel
Senior Copywriter: Jill Menor
Senior Art Director: Courtney Kuhlman
Sr. VP, Marketing: Patrick Schmidt
Executive Producer: Artesia Balthrop
Account Director: Arturo Garcia
VP, Strategy: Grace Gordon
Director: Clayton Vomero
Director of Photography: Albert Salas
Head of Content and Entertainment: Sarah Pearson
Producer: Tarquin Glass