Real-life girls team up with Nick Jr.’s bravest, boldest, smartest girl characters to form the most crack team of girl action heroes every assembled in this unstoppable spot produced by Jonas & Co.

The spot, which has run worldwide since summer 2017, received a 2018 Emmy for Outstanging Daytime Promotional Announcemet-Brand Image Campaign. It plays off the tropes of a Hollywood action movie trailer blending real girls with Nick Jr.’s characters such as Dora the Explorer, PAW Patrol, Shimmer and Shine, Rusty Rivets, Bubble Guppies and Nella the Princess Knight.

“We’re thrilled that ‘Girls in Charge’ was acknowledged by the Academy,” said Hema Mulchandani and Jonas Morganstein, owners, Jonas & Co, in a statement. “This project was very close to our hearts as the message is so relevant. The Nick Jr. characters really resonate - so combining these female animated characters with real girls was a great way to engage and empower the audience. It was a dream project to work with the Nick Preschool Brand Creative team to bring this campaign to life.”


Network: Nickelodeon

Production Company: Jonas & Co

Co-Owner/Producer, Jonas & Co: Hema Mulchandani

Co-Owner/Creative Director, Jonas & Co: Jonas Morganstein

Director, Jonas & Co: Mickey Finnegan

EVP, Creative & Marketing, Franchises & Preschool Nickelodeon: Anne Mullen

SVP, Nickelodeon Preschool Brand Creative: Matthew Perreault

VP, Creative Director: Lauren Muir

VP, Creative Strategy/Editorial: Liza Steinberg-Demby

VP, Animation/VFX: Chris Papa

Design Director: Kristen Williams

Production Manager: Raebekah Cox

Senior Director Of Project Management: Cassandra Lipin

Graphics Manager: Flora Johnstone

Creative Director Editorial: Michael Victor

Senior Producer Editorial: Heather Geltzer

Director second unit: Natasha Lee

Art Director: Heather Kim

Colorist: Marshall Plante

PA: Alyssa Reynolds


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