In advance of the arrival of season two of Fox’s rebooted The X-Files, Fox Portugal encouraged fans to welcome aliens to Earth.
Collaborating with agencies Jack the Maker, Ogilvy Portugal and Mindshare, Fox Creative handed out laser pens to passers-by and asked them to write greetings to aliens on a nearby building in the hopes that they would see them and pay us a visit.
Sadly, no aliens have yet been spotted but fans left lots of fun messages and Fox Portugal got the word out about The X-Files through this creative activation.
Network: Fox Portugal, part of Fox Networks Group
Advertising Agency: Fox Creative, Jack The Maker
Digital Agencies: Fox Creative, Jack The Maker, Ogilvy Portugal
Media Agency: Mindshare
Communication Agency: Lift
Creative Director: Hellington Vieira
Marketing Director: Catarina Barradas
Creative Copywriters: Ana Castanho (Fox Creative), Senhor Ricardo (Jack the Maker)
Creative Producer: Ricardo Leandro
Designers: Sasha Ostasheva, Francisco Rivas, Vanessa Alves
Production Coordinators: Dulce Alves (Fox Creative), Ricardo Espada (Jack the Maker)
Brand Manager: Jaime Anahory
Digital Manager: Alexandra Hernandez
Programming Coordinator: Susana Gomes