​Looking like a gorgeously animated version of a vintage French ski poster with a fair amount of surrealism mixed in, the BBC heralds its coverage of the 2018 Winter Olympics, coming up February 9 - 25 in PyeongChang, South Korea.

The spot’s 2D animation tells the story of the demons—presented here very literally—that world-class athletes must conquer to prevail at the top of their sport.

The BBC’s “The Fearless Are Here” campaign is led by advertising agency Y&R London with assistance from production company Nexus Studios.


Agency: Y&R London

Executive Creative Director: Mark Roalfe

Creatives: Gavin McGrath, Jim Bolton, Psembi Kinstan

Agency Producer: Kat Maidment

Production Company: Nexus Studios

Directors: Smith & Foulkes

Executive Creative Director: Chris O’Reilly

Producer: Tracey Cooper

Production Manager: Rebecca Archer

Animation Supervisor: Michal Firkowski

Art Directors: Alice Duke, Shen Yi

Design: Callum Strachan, David Feliu, Jamie Jones, Maxime Dupuy, Melanie Climent

Animation Lead: Bishoy Gendi

Animation: Duncan Gist, Hozen Britto, Ines Scheiber Peter Lowey

FX Animation: Frankie Swan, Ines Scheiber

Clean Up Animation: Christina Nerland, Duane Uba, Giacomo Autili, Judit Boor

Compositing Lead: Abel Kohen

Compositing: Chris Moran, Daniele Baiardini, Elliott Kajdan, John Taylor

Edit: Dave Slade, James Alexander

Sound Design: Anthony Moore @ Factory

Music Production: Native Music

Composer: Fred Ashworth


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