In the latest spot in A+E’s series of branded integrations, global spirits and beer producer Diageo wanted to tell the story of Arthur Guinness, the founder of one of the company’s most iconic brands: Guinness Beer.
Working to get the Biography branded spot out ahead of St. Patrick’s Day, A+E worked with New York City-based storytelling collective hsc.tv to create the animated work.
Client: A+E Networks
SVP of Marketing: Tim Nolan
Senior Creative Director: Tom Kaniewski
Senior Writer & Producer: Charles Barron
VP Partnerships: Maura O’Donovan
Senior Partnerships Manager: Kristin Miloro
Art Direction: Daron Nealis
Animation Director: Autumn Nakamura Neal
Editing and Sound Design: Rosie Nakamura
Audio Mixing: Hans Erickson
Post Supervisor: Joe Anton