In the latest spot in A+E’s series of branded integrations, global spirits and beer producer Diageo wanted to tell the story of Arthur Guinness, the founder of one of the company’s most iconic brands: Guinness Beer.

Working to get the Biography branded spot out ahead of St. Patrick’s Day, A+E worked with New York City-based storytelling collective to create the animated work.


Client: A+E Networks

SVP of Marketing: Tim Nolan

Senior Creative Director: Tom Kaniewski

Senior Writer & Producer: Charles Barron

VP Partnerships: Maura O’Donovan

Senior Partnerships Manager: Kristin Miloro

Agency: HSC.TV

Art Direction: Daron Nealis

Animation Director: Autumn Nakamura Neal

Editing and Sound Design: Rosie Nakamura

Audio Mixing: Hans Erickson

Post Supervisor: Joe Anton

Tags: a+e networks hot spots

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