​TCM is joining fellow Turner network TBS in the ever-growing lineup of network rebrands this year.

Turner announced at its upfront presentation this May that it plans on rebranding TBS by the end of the year, but its sister network TCM seems to be beating it to the punch.

Launching Sept. 1, TCM’s new brand will fall under its tagline “Let’s Movie.”

The network previewed the new look with the tease below:

According to TCM, the new look is meant to “highlight ... the network as the ultimate movie-lover destination,” encouraging viewing experiences beyond just sitting down to watch a movie. The campaign wants fans to see TCM as “the ultimate gathering place” for classic film.

“With so many networks and streaming services focusing on original series, we’ve really seen TCM become the last standing, great movie-lover destination,” said Jennifer Dorian, GM of TCM, in a statement. “We’re on a mission to share and celebrate the entire spectrum of film history with an engaged and growing community, and the goal of this campaign is to attract an even broader audience of movie fans to the network than ever before.”

The “Let’s Movie” branding is launching Sept. 1 across all TCM platforms, including on-air, online and the Watch TCM app. The campaign will be promoted through its own air and across its online platforms, as well as the larger Turner portfolio such as CNN.com, TBS and TNT.

TCM’s social media campaign #LetsMovie across Facebook, Twitter, Instagram, Pinterest and Tumblr will lead up to Sept. 19, which it has declared to be the official Let’s Movie holiday.

Image courtesy of TCM

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