Key creative professionals gathered in Miami as PromaxBDA honored the finest work in television promotion, marketing and design across Latin America.
Roxanne Vargas, anchor at NBC’s WTVJ Miami, hosted the awards show as entertainment marketers convened for the annual conference on November 8. As the only awards competition of its kind for the region, hundreds of networks and agencies were in the running for recognition that runs the gamut from general branding spots, to digital and social-media campaigns
Vargas also moderated the keynote session from Raze TV, a digital platform spearheaded by Modern Family’s Sofia Vergara that positions young Latinos as leaders of mainstream global culture.
The company, founded in 2016, was the recipient of PromaxBDA’s Game Changer Award recognizing cultural innovators who, through the development of new technologies, applications or business models, are transforming the business of entertainment marketing.
In addition, this year featured four new categories targeting networks and agencies producing content specifically aimed at the U.S. Hispanic market. They are: General Branding/Image, General Branding/Image Campaign, Program Promotional Spot and Program Promotional Campaign.
Here are some of the winner highlights:
Program Promotional Spot (Latino American)
Skin Wars Warriors Campaign —NBC Universal Networks International Spanish Latin America
Public Service Announcement
Love Yourself (Amate)—Radio y Televisión de Aguascalientes/Aguascalientes Government
NBA Finales ¿Qué Ves?—Bonsai3
El Chema —Telemundo Network
Campaign Using Multiple Media
Descubre Quién Fue—AXN Latin America Inc.
Best New Talent Award
Tahnee Sugano—Fox Networks Group Latin America
[Large content image courtesy of Jasen Delgado]