Key creative professionals gathered in Miami as PromaxBDA honored the finest work in television promotion, marketing and design across Latin America.

View the Full List of PromaxBDA Latin America Award Winners

Roxanne Vargas, anchor at NBC’s WTVJ Miami, hosted the awards show as entertainment marketers convened for the annual conference on November 8. As the only awards competition of its kind for the region, hundreds of networks and agencies were in the running for recognition that runs the gamut from general branding spots, to digital and social-media campaigns

RELATED: PromaxBDA Reveals Latin America Awards Finalists

Roxanne Vargas to Host PromaxBDA Latin America Awards

Vargas also moderated the keynote session from Raze TV, a digital platform spearheaded by Modern Family’s Sofia Vergara that positions young Latinos as leaders of mainstream global culture.

The company, founded in 2016, was the recipient of PromaxBDA’s Game Changer Award recognizing cultural innovators who, through the development of new technologies, applications or business models, are transforming the business of entertainment marketing.

RELATED: Raze TV Paints Young Latinos as Leaders in Global Culture

Raze TV retrata a los jóvenes latinos como líderes de la cultura global

In addition, this year featured four new categories targeting networks and agencies producing content specifically aimed at the U.S. Hispanic market. They are: General Branding/Image, General Branding/Image Campaign, Program Promotional Spot and Program Promotional Campaign.

RELATED: PromaxBDA Adds 4 Categories to Latin America Awards

View the Full List of PromaxBDA Latin America Award Winners

Here are some of the winner highlights:

Program Promotional Spot (Latino American)

Skin Wars Warriors Campaign —NBC Universal Networks International Spanish Latin America

Public Service Announcement

Love Yourself (Amate)—Radio y Televisión de Aguascalientes/Aguascalientes Government

Sport Promotion

NBA Finales ¿Qué Ves?—Bonsai3

Telenovela Promotion

El Chema —Telemundo Network

Campaign Using Multiple Media

Descubre Quién Fue—AXN Latin America Inc.

Best New Talent Award

Tahnee Sugano—Fox Networks Group Latin America

[Large content image courtesy of Jasen Delgado]


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