While there are a lucky few in this world who are professional Explorers, National Geographic knows there’s also an explorer in everyone.
The above brand spot emphasizes some of the channel’s key virtues—curiosity, exploration, wonder—and encourages viewers to take all of that a little bit further, as the channel’s tagline recommends.
It’s all captured with Nat Geo’s typically beautiful photography reminding viewers that there’s a big world out there—they just need to go discover it.
Network: National Geographic
CMO: Jill Cress
EVP Creative: Chris Spencer
EVP Global Brand & Strategy: Emanuele Madeddu
VP Design: Brian Everett
Writer/Creative Director/Voice Over: Tyler Korba
Senior Project Manager: Kendrah Polk
Creative Director: Wayne Watson
Producer: Matt Wizan
Editor: Josh Piha