​Led by a cake in the form of a hedgehog, the baked goods-slash-denizens of The Great British Baking Show sing of their trials and tribulations to the tune of Christina Aguilera’s “Beautiful.” The show is moving to Channel 4 from ITV.

It all culminates with a beautiful cake presented to the show’s hosts: Prue Leith, Paul Hollywood, Sandi Toksvig and Noel Fielding.

READ MORE: Campaign


Brand: Channel 4

Head of Marketing: James Walker

Group Marketing Manager: Harry Dromey, Grace Ayres

Marketing Manager: Sean Boles

Group Social Media Manager: James Smart

Social Media Manager: Dave Gibson

Agency: 4Creative

Executive Creative Director: Alice Tonge

Creatives (TV): Jack Croft, Stacey Bird

Director: Alex Boutell

Executive Producer: Shananne Lane

Senior Producer: Tabby Harris

Business Director: Jane English

Project Manager: Olivia Emmerson

Senior Digital Producer: Christos Savvides

Digital Producer: Lucy Ferguson

Digital Production Assistant: Kelly Lacroix

Social Video Editor: Charles Barclay

Creative, Art Director (Print): Jim Chambers

Creative Artworker (Print): Giles Butcher

Design (Print): Oliver Booth

Edible Artist: Juliet Sear

Style Department

Director of Photography: Matt Fox

Art Director: James Hatt

Stylist: Kate Ruth

Editor: Nick Armstrong, Cut and Run

Audio: Rich Martin, Envy


Photography: Danielle Wood

Retouching: Stuart Frost, Curious

Tags: channel 4 the great british bake-off

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