Disney-owned ESPN next week will debut First Take: Your Take, starring Stephen A. Smith, on Facebook Watch, Variety reported Thursday.
The show, which is a social media extension of ESPN’s weekday morning show, First Take, will air three times weekly — on Mondays, Wednesdays and Fridays — will run about 7 to 10 minutes, at least to start, and will stream live at 3 p.m. ET.
Besides Smith, the Facebook Watch show also will feature Max Kellerman and Molly Qerim. It will invite viewers to share their own takes on a weekly topics by submitting videos. Each week, producers will select a fan to sit in and offer their opinions on a range of all things sports.
The first episode will air on Monday, Jan. 29, at the start of a pre-Super Bowl week that is sure to feature constant conversation about the upcoming game between the prevailing Super Bowl champion New England Patriots and the Philadelphia Eagles.
ESPN last fall reorganized, putting Ryan Spoon in charge of social and digital content. Since then, the sports network has been expanding across social media with live-streaming content.
Along those lines, ESPN’s Katie Nolan and Mike Golic Jr. will stream live from Super Bowl city Minneapolis on Twitter next Wednesday, Thursday and Friday at 4 p.m. ET.
ESPN also in November launched a short-form, single-host version of SportsCenter on Snapchat that goes live twice daily. According to Variety, in the past month, SportsCenter on Snapchat has averaged nearly 17 million unique users, with more than two million tuning in each day.
Facebook Watch has been adding all sorts of sports-related content, including Tom Brady’s Tom vs. Time, which just premiered on the platform.
READ MORE: Variety