In honor of the 20th anniversary of The Powerpuff Girls, Cartoon Network has launched a number of marketing initatives to celebrate the milestone for Blossom, Bubbles and Buttercup by amplifying the superhero sisters as a global representation female of empowerment.
Positioned around the hashtag #empowerpuff, the network teamed up with five young animators: Delfina Perez Adan of Argentina; Dahee Jeong of South Korea; Xiya Lan of China; Réka Bucsi of Hungary and Jasmin Lai and Marlène Beaube of the U.S. to o create original, 7-second spots that captured their vision of empowerment, and combined the spot into one music video (posted above) meant to inspire girls around the world.
Cartoon Network also launched its Empowerment Internship for writers, video editors, illustrators and graphic designers to help curate original content across The Powerpuff Girls’ social media channels.
Selected candidates will work behind the scenes in production and marketing, sharing their journey with fans along the way as part of the year-long program that aims to “spotlight inspirational individuals and sisterhood-driven stories while offering career-building experience for up and coming professionals.”
And, starting Friday, Nov. 16, Cartoon Network will steam 72 straight hours of episodes from both the original and remastered series on CartoonNetwork.com.