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The mission of Daily Brief is to serve the overall mission of PromaxBDA in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:
a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;
b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;
c) Connectivity Excellence: Persistently connecting back to PromaxBDA and its membership.
Daily Brief is a journalistic organization housed within PromaxBDA designed to serve both PromaxBDA members as well as the TV industry at large. While Daily Brief is part of PromaxBDA, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for PromaxBDA, PromaxBDA members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.
Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.
To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.
While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.
Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.
It is not Daily Brief’s objective to present any company or entity — whether PromaxBDA member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.
Stylistically, Daily Brief refers to the AP Stylebook.
Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.