Several of Viacom’s cable networks saw upheaval on Tuesday as some executives were promoted while others were let go.
Under Kevin Kay’s global entertainment group, Viacom is centralizing its development and programming efforts. Kay also serves as president of Spike, which is soon to be the Paramount Network, TV Land and CMT.
As a result, Tom Zappala, Spike EVP, programming, and Jayson Dinsmore, CMT EVP, programming are both departing. Dinsmore’s role will be absorbed by Keith Cox, who adds CMT to a portfolio that already included Paramount Network and TV Land.
Meanwhile, three executives have been promoted to expand their purviews across multiple networks.
“As we inch closer to the launch of Paramount Network, we’re drafting some of our biggest stars from TV Land to optimize success for both brands,” said Kay in a statement. “As some of the masterminds behind the successful TV Land rebrand and push into original scripted series, their expertise and close relationships across the group and externally make them ideal recruits to build Paramount and continue our stellar creative and ratings resurgence at TV Land.”
Karen Cummins has been named SVP, marketing partnerships, for both Paramount Network and TV Land where she will develop brand synergies, while continuing to oversee off-network marketing for TV Land originals. She reports to Neils Shuurmans, who was recently named CMO for all three brands, and she will have a dotted line in to Frank Tanki, GM of both CMT and TV Land.
Scott Gregory moves to the newly created role of SVP, programming, media planning and acquisitions for Paramount Network and TV Land. In that new role, he will lead the programming and media planning team for both networks, as well as oversee content and scheduling across all platforms. Gregory will report directly to Kay.
Finally, Deva Newman will serve as SVP, creative for Paramount Network with a focus on scripted. She’ll report to Terry Minogue, SVP, brand marketing and creative at Paramount Network with, like Cummins, a dotted line to Tanki.
With successful originals such as Younger and Teacher, TV Land is on track to have its best fiscal year since 2014, according to Viacom. Total day ratings are up 9 percent year-over-year, notching ten months of consecutive ratings growth. Quarter-to-date, TV Land is experiencing the highest year-on-year growth of any top 20 non-news cable network.
Still, some 20 employees were let go on Tuesday as part of the restructuring across Paramount Network, TV Land and CMT.
Shawn Silverman Promoted at Comedy Central
Meanwhile, over at Viacom-owned Comedy Central, Shawn Silverman has been promoted to SVP, brand marketing, said Josh Line, executive vice president, marketing and creative, to whom he will report. In his new post, Silverman will oversee the strategic development of all off-channel paid advertising campaigns, consumer and industry promotional events and experiential marketing initiatives.
Previously, Silverman was vice president, brand marketing and events, overseeing campaigns for such Comedy Central franchises as The Daily Show, South Park, Key & Peele and Broad City. Mostly recently, he spearheaded The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, which drew thousands of visitors, and the SP20 Experience (below), an immersive consumer activation celebrating South Park’s most iconic moments over its 20 years on the air.
READ MORE: The Hollywood Reporter
[Cube image courtesy of Viacom via The Hollywood Reporter]