In a landscape where telenovelas once ruled, Latin American television has evolved into an ever-growing powerhouse, spearheaded by original content, co-productions and creative agencies that all contribute to the country’s high-end dramatic makeover within in the industry.
From unique campaigns designed to target different audiences for the same show, to strategic rebrands, channel launches and studios that shine, here’s a look at our some of our favorite, top performing stories from the region in 2017.
Colombian channel Caracol Television developed two campaigns: one aimed at the local market and the other at international viewers for the launch of its new series about Alias J.J.—Medellín cartel lieutenant and right-hand man to legendary drug trafficker Pablo Escobar.
Strong typography, and audio experience has helped Mu Design and it’s founder Moira Abramzon stand out as it expands into digital projects.
Version español: Creative Review: La evolución de Mu Design
Deconstructing a crime scene is an important part of the investigative process, and Argentine design agency Inland Studio used that same concept when using a glitch effect that gives the Fox Crime rebrand a more modern look.
Version español: Brand/Rebrand: Inland Studio decosntruye Fox Crime
Univision’s partnership with Netflix, dedication to more original series, and new streaming services are all aimed at bringing the network to a younger demographic.
Version español: Cómo Univision está Desarrollando su Marca en Estados Unidos
Multi-platform destination aims to develop generation of explorers.
A new generation of explorers has arrived with Nat Geo Kids, a multi-platform television and app experience that serves as Fox Networks Group Latin America’s first product for children. The launch targets kids ages 4-7-years-old with creative focused on developing curiosity.
Version español: Nat Geo Kids llega primero a Latinoamérica