Sports-related promos were front and center this month as the World Cup delivered a kick of inspiration with creative spots that leaned into Russian culture.
Nike told the early story of Lebron James as the Cleveland Cavaliers headed into battle against the Golden State Warriors for the NBA Finals, and BET turned up the heat with a sexy campaign for its sports drama about a fictional basketball cheerleading squad.
Meanwhile, A VCU student proved sometimes all you need is great writing for a clever piece that won a gold in PromaxBDA’s annual Creating What’s Next student competition.
Check out the Hot Spots that stood out in Daily Brief in June.
This spot by Nike, from director Hiro Murai of Donald Glover’s Atlanta music video This Is America tells early story of Lebron James as the Cleveland Cavaliers headed into their fourth straight NBA Finals against the Golden State Warriors.
BET turned up the heat on the characters and their relationships in a campaign that draws the parallel of Devils Nation to the vices of pride, wrath, lust and envy for its sports drama centered on a fictional basketball cheerleading squad.
This spot by Jack McNamara, a student at Virginia Commonwealth University, proves that sometimes all you need is great writing. His clever piece won gold in the general image spot category for PromaxBDA’s annual Creating What’s Next student competition.
In this animated open by Bell Media for the FIFA World Cup 2018 in Russia, Canada’s CTV and TSN take the viewer on a journey inspired by Russia’s famed Fabergé eggs with each layer representing a different team playing in the global tournament.
Russian network RT featured ballerinas, hockey players, gymnasts, synchronized swimmers, and masters of their skill playing around with a soccer ball in their own unique ways leading up to the FIFA World Cup.