From being a competitive gamer before there was a huge audience for it, to evangelizing live video before the games industry understood what it could deliver, to leading YouTube’s gaming initiative as director, global head of gaming, Ryan Wyatt has helped shape gaming’s leading edge.

Speaking at April’s PromaxGAMES conference, Wyatt details that evolution and outlines what marketers need to know to survive and thrive in the gaming industry. Then Wyatt flips the script and interviews Typical Gamer, one of YouTube’s top livestreamers, about how he’s attracted more than one billion views in just a few years.

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Images courtesy of Jasmin VanT


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