As new technologies like augmented reality and virtual reality continue to emerge, these mediums will ultimately become a reality and less of a fad. So how does this impact games marketing? How can marketers today think about bringing their games to life for the ubiquitous mediums of tomorrow?

In this session taken from this year’s PromaxGames, Leo Olebe, director, global games partnerships from Facebook and Michael Almeraris, global AR/VR gaming and store lead from Google along with moderator Rob Smith from Robert Smith UTB Consulting will share an early perspective on these new distributions of technology, what they’ve already learned about the consumer and implications for the future of games marketing.

Subscribe to The Daily Brief Podcast on iTunes, Google Play or wherever you get podcasts—and we know you do!—for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.

Listen on Google Play Music


  Save as PDF