Television as a medium has long been declared dead, yet we have more people watching more TV, in more places, more often, and on more devices than ever before.
At the same time, TV has never attracted more star power, creativity, and accolades and has never generated more engagement than it does today. What’s going on, what does it mean, and how do we capitalize on it?
In this bold and provocative session from this year’s PromaxBDA Europe, Tom Goodwin, executive vice president and head of innovation of Zenith Media, takes us on a journey through the past, present, and future of TV and shares new ways to think about content, monetization and growth opportunities.
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