The current of explosion of subscription video on demand (SVOD) is reminiscent of the Wild West days of cable, when nobody knew what multi-channel content delivered by satellite would bring, said brand strategist and PromaxBDA fan favorite Lee Hunt during his annual keynote, New Best Practices, at PromaxBDA: The Conference in Los Angeles on June 7.
“We’re at a similar inflection point. The rules are changing and we still don’t quite know what they are yet,” he said. “In 20 years, we’ve kind of come full circle in this industry.”
Listen to this episode of The Daily Brief Podcast to hear how Hunt advises brands to stay ahead of the rapidly changing industry and even take advantage of trends.
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