Grabbing and maintaining the attention of your fan base is a a crucial aspect of growing fans into committed communities. Now the question turns to how early-stage fans should be addressed and supported. By providing a brand’s most passionate embracers with the right tools, they can keep other fans just as engaged.

In this podcast, taken from PromaxGAMES inaugural conference this past April, you’ll learn what steps these major players are taking to be best positioned for success.

Speakers include: Matt Raub, creative director and executive producer at Defy Media/Smosh Games and The WarpZone; Jason Phipps, SVP, digital media at FX Networks; Dorth Raphaely, SVP, content, fandom powered by Wikia; and Saralyn Smith, senior director, global community development at Blizzard.

Subscribe to The Daily Brief Podcast on iTunes, Google Play or wherever you get podcasts—and we know you do!—for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.

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