PromaxBDA Editorial Director Paige Albiniak talks to 2C Creative’s Chris Sloan about all of his agency’s efforts around the recent spate of hurricanes, and especially around Operation PR Care Lift, which has brought ​much-needed supplies to the devastated denizens of Puerto Rico, an island of about 3.4 million people.

Paige and Chris also talk about how to future-proof your creative business and the importance of leaning into your core competency.

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