U.S. Spanish-language network Telemundo took the opportunity of the 2018 FIFA World Cup to unveil its new brand campaign, “Together Unstoppable.” The new campaign will be followed by the roll-out of a new graphics package later this summer.
The campaign, which was created with help from London-based Red Bee and branding consultant Lee Hunt, features Telemundo’s on-air talent. More spots will be added throughout the year.
“With all of the exciting changes happening at Telemundo, we knew it was time for an updated expression of our brand—one that stays true to our core values —and sets the course for where we’re heading,” said Karen Barroeta, SVP, marketing and creative, Telemundo Networks, in a statement.
“Telemundo continues to defy norms and set a new standard in Hispanic media with premium, relevant and original Spanish-language content across all platforms. As the first choice for Latino viewers, we are keeping pace and adapting to our viewers’ needs. By taking these bold steps to redefine our brand we want our consumers to know we’re going on this journey together. We wanted to keep the elements of Telemundo that our audiences love and evolve to a bolder, more modern expression that reflects what Telemundo means to viewers now. With so much of Telemundo’s focus firmly set on the future, it was a natural time to look at our brand identity moving forward.”
Telemundo is airing its first-ever World Cup in the U.S., having outbid rival Univision with a $600 million spend for this year’s and the 2020 World Cups.
READ MORE: Adweek
Agency: Red Bee
Consultant: Lee Hunt