Telemundo Internacional, NBCUniversal’s Spanish-language channel aimed at some 20 Latin American countries, rolled out a rebrand titled “Many Nations, One Single Destiny,” during the broadcast of the Latin American Music Awards from Hollywood on Thursday, Oct. 25.
The campaign, which was produced for the channel by Miami-based creative agency Letca, features many of its stars, including Catherine Siachoque, Dr. Ana María Polo, David Chocarro, Fernanda Castillo, Héctor Sandarti, Luciano D’Alessandro and María Celeste Arrarás.
In the launch spot (above), each of the stars share parts of his or her own story on the road to success, highlighting Telemundo Internacional’s mission of unity and inclusivity.
Telemundo Internacional reaches nearly 30 million homes throughout the region, including Mexico, Colombia, Argentina, Chile and Venezuela. The channel — which offers a broad range of entertainment including scripted series, live events, musicals, reality programming and news — is currently among the six most-watched channels by female viewers in the region aged 18-49, it said.