Just in time for the 91st Academy Awards, the campaign for the month-long event features clips from the most recognizable films throughout cinema history, creating excitement and nostalgia in each frame. The spot features vivid, art deco-inspired visuals made possible by 2C Creative’s visual eye and expansive graphic toolkit.
The projector, which is a highlight of the spot, was created in 3D with added texture to give it a premium vintage feeling. Graphics such as light, stars, bioluminescent fluid, and grain were added details to carry out the theme and adhere to TCM’s branding.
“Our ultimate goal was to weave these effects throughout all deliverables in an organic way while developing the toolkit with maximum flexibility, so that the myriad elements could be manipulated and used in different ways that keep it all fresh,” said Luis Martinez, 2C design director, in a statement. “We really had fun giving this vision life, and we’re thankful for TCM’s trust in us as executional partners.”
31 Days of Oscar celebrates the greatest films to win or be nominated for an Oscar. Now through March 3, watch the special lineup of movies, commercial-free, on Turner Classic Movies.
SVP, Marketing, Brand Creative, Production and Talent: Pola Changnon
Sr. Creative Director: Chuck Moore
Sr. Art Director: Jin Lim
Writer/Producer: David Byrne
Supervising Producer: Keith Greenstein
Production Director: Julie Bitton
Network: Turner Studios
Editor: Jessica Teal
Composer/Sound Designer: Reid Hall
Agency: 2C Creative
Chief Creative Officer: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Creative Director: Ben Frank
Motion Graphics Artist: Andy Fernandez
Designer: Aaron Magee
3D Artist: Akel Issa