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Promo Mojo: Headed Into Its Premiere, USA’s ‘The Sinner’ Tops Chart
On the strength of 213.7 million TV ad impressions for its promos, USA Network’s The Sinner tops this week’s Promo Mojo chart that covers the seven-day period through Aug. 6. The limited-series drama based on the Petra Hammesfahr novel of the same name began its eight-episode run on Aug. 2.
The Sinner overtakes Discovery’s Manhunt: Unabomber, which slips to number three after holding our top spot for two straight weeks. A&E’s Leah Remini: Scientology and the Aftermath moves up to second from fifth while Cartoon Network’s OK K.O.! Let’s Be Heroes slips down one notch to finish out the list at number five.
The only new entrant in our ranking is TLC’s 90 Day Fiancé at number four, which means broadcast nets are absent from our top five for yet another week.
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Aug. 6.
1) The Sinner, USA Network
Attention Score: 95.21
Imp. Types: National 85%, Local 11%, VOD/OTT 4%
In-network Value: $2,078,315
Out-of-network Est. Spend: $271,933
2) Leah Remini: Scientology and the Aftermath, A&E
Attention Score: 94.73
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,315,928
Out-of-network Est. Spend: $107,290
3) Manhunt: Unabomber, Discovery Channel
Attention Score: 93.76
Imp. Types: National 90%, Local 8%, VOD/OTT 2%
In-network Value: $1,685,955
Out-of-network Est. Spend: $626,590
4) 90 Day Fiance, TLC Channel
Attention Score: 94.60
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $766,780
Out-of-network Est. Spend: $191,401
5) OK K.O.! Let’s Be Heroes, Cartoon Network
Attention Score: 89.37
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $2,178,723
Out-of-network Est. Spend: $0
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).