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Promo Mojo: FX’s ‘American Horror Story: Cult’ Creeps Back On To Scene
On the strength of 189.3 million TV ad impressions for promos leading up to its Sept. 5 premiere, FX’s American Horror Story: Cult takes our number-one spot. The horror anthology show, now in its seventh season, outpaces The Orville, Fox’s new sci-fi comedy-drama starring series creator Seth MacFarlane, at number two.
Fox is joined by ABC with The Good Doctor in fourth place and NBC with Law & Order True Crime: The Menendez Murders in fifth place to give broadcast nets the edge this week. But HGTV’s Flip or Flop Atlanta, a familiar presence in our top five over the summer, still makes a strong showing at number three.
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Sept. 3.
1) American Horror Story: Cult, FX Network
Attention Score: 89.86
Imp. Types: National 80%, Local 16%, VOD/OTT 4%
In-network Value: $1,242,653
Out-of-network Est. Spend: $604,194
2) The Orville, FOX
Attention Score: 85.74
Imp. Types: National 88%, Local 9%, VOD/OTT 3%
In-network Value: $1,127,801
Out-of-network Est. Spend: $1,594,338
3) Flip or Flop Atlanta, HGTV
Attention Score: 92.99
Imp. Types: National 87%, Local 12%, VOD/OTT 1%
In-network Value: $1,172,018
Out-of-network Est. Spend: $197,809
4) The Good Doctor, ABC
Attention Score: 88.42
Imp. Types: National 85%, Local 12%, VOD/OTT 3%
In-network Value: $3,107,153
Out-of-network Est. Spend: $0.00
5) Law & Order True Crime: The Menendez Murders, NBC
Attention Score: 86.98
Imp. Types: National 80%, Local 15%, VOD/OTT 5%
In-network Value: $1,932,204
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).