FX grabs the top spot in this week’s Promo Mojo ranking with promos for its new anthology drama Trust: The Getty Family Saga racking up 333.8 million TV ad impressions.
With the exception of TBS’s Tracy Morgan vehicle The Last O.G. in fourth place, the top five is stocked with fresh entrants. ABC is the sole traditional broadcaster to make the cut, taking two spots: second place for its Roseanne reboot and third place for Grey’s Anatomy spin-off Station 19. Closing out the chart: Syfy’s new DC Comics-inspired drama Krypton.
Notably, The Last O.G. promos score the highest iSpot Attention Index (112) in our ranking, getting 12% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics companyiSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through March 25.
[Images courtesy of Kurt Iswarienko/FX]
1) Trust, FX Network
Attention Score: 91.11
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $2,082,334
Out-of-network Est. Spend: $1,251,926
2) Roseanne, ABC
Attention Score: 92.73
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 81%, Local 15%, VOD/OTT 4%
In-network Value: $4,568,940
Out-of-network Est. Spend: $316,707
3) Station 19, ABC
Attention Score: 88.44
Attention Index: 64 (36% more interruptions than avg.)
Imp. Types: National 87%, Local 10%, VOD/OTT 3%
In-network Value: $2,827,593
Out-of-network Est. Spend: $590,876
4) The Last O.G., TBS
Attention Score: 93.45
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $3,826,133
Out-of-network Est. Spend: $127,503
5) Krypton, Syfy
Attention Score: 90.83
Attention Index: 81 (19% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 5%
In-network Value: $1,427,065
Out-of-network Est. Spend: $722,917
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).