To celebrate the return of its reality-competition show, Dancing on Ice, ITV Creative Executive Creative Director Tony Pipes dreamed up a world in which a polar bear wants to dance on ice but doesn’t quite know how.

Lucky for him, he meets a partner who can help and soon the pair is wowing the woodland crowd with twists and turns to the tune of perfect 10s.

Pipes got an assist from creative directors Alex Mathieson and Anton Ezer. The spot, which is airing on ITV and in movie theaters from Dec. 3 through Dec. 19, was directed by Hu_sh’s Kirk Hendry in collaboration with Stockholm-based animation studio, Goodbye Kansas. Capturing the bears in dance was made possible by a pair of human figure skaters who were captured performing in Sweden.

“We wanted this film to be full of warmth, Christmas fuzz and most of all magic, and with Kirk and the team at Goodbye Kansas, we found our magicians,” said Pipes in a statement.


Agency: ITV Creative

Executive Creative Director: Tony Pipes

Head of Campaign Production: Katie Carew

Creative Directors: Alex Mathieson and Anton Ezer

Producer: Hannah Cooper

Campaign Manager: Alex Fleming

Marketing Manager: Simon Ricks

Heads of Marketing: Aoife Owen and Jess Byars

Controller of Marketing: Paul Ridsdale

Production Company: HU_SH London

Executive Producer: Lydia Russell

Director: Kirk Hendry

Post Production Company: Goodbye Kansas Studios

Executive Producer: Claes Dietmann

Producer: Linda Öhlund

VFX-supervisor: Staffan Linder

Comp Lead: Richard Sällqvist, Daniel Norlund

3D Lead: Johan Gabrielsson

Animation Lead: Christina Sidoti

CG Environment artist: Gustav Alexandersson

Grade: Simone @ Time Based Arts

Audio: Munzi Thind @ Grand Central Studios


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