Creative agency Northern Lights has expanded its offerings to allow it to take entertainment marketing campaigns from the initial ideation and strategy phase, all the way through execution and results, said the agency’s Senior Creative Director Keith Kopnicki on Wednesday.
To showcase that change, the agency has launched a new look and website that features its recent campaigns, including the launch of TBS’ new animated comedy, Final Space, executive produced by Conan O’Brien; and the teaser campaign for USA’s original limited series Unsolved: The Murders of Tupac and the Nortorious B.I.G. Northern Lights also developed co-branded franchise Life Hacks for A&E.
In addition to Kopnicki, Northern Lights is led by Executive Producer Robin Hall, Senior Editor/Creative Director Pat Carpenter, and Creative Director/Partners Mark Littman and David Gioiella.
Currently in production are a refresh for Syfy Wire, network upfronts and sales tapes for BBC America and Telemundo, and a trailer and key art campaign for Chi-Town, a feature length documentary premiering in competition at the upcoming 2018 SXSW film festival. Chi-Town was executive produced by Gioiella and Littman.