In advance of the NFL Draft to be held in Dallas on April 26, the National Football League, with help from Los Angeles-based Stun Creative, recreated the opening credits to the famed primetime soap named after the city.
But instead of Larry Hagman as evil oilman J.R. Ewing and Patrick Duffy as his nicer brother, Bobby, this sequence features the likes of NFL Commissioner Roger Goodell, Dallas Cowboys’ owner Jerry Jones and lots of young hopefuls.
The spot will air on the NFL Network, Fox Sports and across social media.
Client: NFL Media
SVP Marketing: Julie Haddon
Executive Producer: Bill McCullough
Executive Producer: Jason Trautwein
Executive Producer: Anthony Isetta
Senior Producer: Paul Andraos
Producer: Joe Lovallo
Production Manager: Sarah Schmidt
Production Coordinator: Stephanie Ruiz
Agency: Stun Creative
Principal: Mark Feldstein
Principal: Brad Roth
Creative Director: Dave Mellott
Graphics Producer: Matt LeBoeuf