So long under water, I couldn’t hold my breath no more … Sinking down to the deep.

AV Squad chose to highlight those lyrics from the song “Deep Sea” by Oh Land in a promo for ABC’s The Crossing, about refugees from a war-torn future who wash up on the beach of a small fishing town in Oregon.

The spot showcases footage from the series and uses very little dialogue, as the melodic vocals and lullaby-like piano notes work together to create an eerie calmness meant to leave viewers with an uneasy sense of intrigue and mystery, the studio says.


Network: ABC

Creative Director: Keith Grant

VP Marketing Creative: Melissa King

SVP Marketing Creative: Jill Gershman

Agency: AV Squad

VP, Creative Director: Ashley Sewell

Producer: Meredith Nadeau

Editor: Jonathan Hensley


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