So long under water, I couldn’t hold my breath no more … Sinking down to the deep.
AV Squad chose to highlight those lyrics from the song “Deep Sea” by Oh Land in a promo for ABC’s The Crossing, about refugees from a war-torn future who wash up on the beach of a small fishing town in Oregon.
The spot showcases footage from the series and uses very little dialogue, as the melodic vocals and lullaby-like piano notes work together to create an eerie calmness meant to leave viewers with an uneasy sense of intrigue and mystery, the studio says.
Creative Director: Keith Grant
VP Marketing Creative: Melissa King
SVP Marketing Creative: Jill Gershman
Agency: AV Squad
VP, Creative Director: Ashley Sewell
Producer: Meredith Nadeau
Editor: Jonathan Hensley