To get Velocity’s rebrand to MotorTrend off the starting line, IFDC looked both forward and back to create the above brand anthem.
In the spot, MotorTrend talent talks about how MotorTrend Magazine helped get them into cars as kids while as they look ahead to what awaits the new network. And it’s all set to a remixed version of Elvis Presley’s “Blue Suede Shoes.”
Creative Director: Greg Stein
Supervising Producer: Tom Heijne
Marketing Manager: Judd Lewis
Marketing Coordinator: Lindsay Anstett
Production Manager: Kelly Gray
Creative Director: Heather Roymans
Art Director: Fabian Tejada
Sr. Designer/Animator: Jason Leta
Editors: Justin Kanner and Dave Nathan
Writers: Heather Roymans, Erica Kern, Megan Gygax
Producer: Megan Gygax
Colorist: Justin Kanner, C.S.I.
Sound Design and Mix: Tyler Proctor