The Golf Channel teamed up with creative agency Monkeyhead on this year’s campaign for The British Open, which will be played at Royal Birkdale Golf Club in Southport, England July 20 -23.
Monkeyhead’s concept for the spots takes viewers back to the tourney’s beginning, with pen-and-ink drawings springing to full-color life.
Creating those spots provided Monkeyhead with something of a challenge, requiring the agency to deliver artistic renderings and smooth transitions as well as designing an array of assets that Golf Channel could use leading up to the tournament.
Here are three other spots from the campaign:
Client: Golf Channel
Co-Creative Directors: Chad Read & Fran Solomita
Lead Producer: Stephane Berthet
Producer: Sean O’Hara
Art Director: Sean McCoole
Production Company: Monkeyhead
Creative Director: Josh Sahley
Lead Producer: Chelsea Ferchow