PromaxBDA’s fifth cohort of up-and-coming creative executives are getting ready to embark on a year-long program to hone their skills and take their careers to the next level through Thrive, the organization’s leadership development program.
Their journey will officially kick at the 2018 PromaxBDA Conference, taking place June 11 - 14 at the New York Hilton Midtown.
Meet the next generation of creative leaders:
Creative director, creative productions, Turner - CNN
Anthony is a born storyteller with experience as a print reporter, video producer, radio show host and strategist. At CNN, she is the creative director for global marketing, where she oversees promo projects large and small, domestic and international. And strives to help others understand the interconnected world.
Creative director, Comedy Central
Battista is a creative director and graphic artist who is a hands-on leader in creative concepting, marketing and brand objectives, consumer needs, and the value of effective communications. At Comedy Central, she leads the team in the execution of creative concepts, photography and design, and in the past has worked with clients such as Vanity Fair, Starbucks, Toshiba and Sephora. In her spare time, Angelina is a volunteer of See Spot Rescued and the Liberty Humane Society, where she offers her design services, assists with adoption events and fosters pets looking for a forever home.
Director, on-air promotions, Turner - TNT and TBS
During her nine years at TNT, Boos has served as a director, producer, and writer on multi-platform promotional campaigns for series such as The Alienist, Animal Kingdom, The Last Ship, The Librarians and more. Serving as the creative command center of media content for each campaign, she manages shoots with show talent, directs a team of producers, editors, sound engineers, and graphic designers, and collaborates extensively with marketing, strategy, and development teams.
Creative director, content marketing, SundanceTV
Dore oversees branded entertainment for the network, where she has helped build a robust branded entertainment division. From show integrations and film sponsorship, to standalone content, to 360 campaigns, to live events, she creates innovative content that aligns with SundanceTV’s brand voice. Along with overseeing branded content for the Sundance Film Festival for the last five years, she added NYC’s summer festival, Rooftop Films, to her responsibilities.
Senior manager, digital marketing, strategy and social media, Disney/ABC Entertainment
Goodman is a leader among her peers, guiding digital strategy across ABC programs, facilitating fan engagement and developing and executing media plans. Through strong relationships with showrunners an executives, she works with social and digital partners to foster innovation creative solutions, guiding campaigns throughout their launch.
Director, digital development and VR lab, Turner - Cartoon Network
With a focus on emerging technology around interactive kids content and games, Harwell has developed multi-platform content for original series such as Adventure Time, OK KO Let’s Be Heroes, and Summer Camp Island. In 2016, he led a first-ever Cartoon Network Game Jam in Portland, Ore., which inspired Cartoon Networks Studios’ first-of-kind VR shorts program to explore interactive narrative and native-VR production workflows.
Creative director, Disney Channels Worldwide
Long is a strategic creative marketing team leader with experience launching networks, defining brand image, building audiences and elevating key series, characters and talent across business platforms. She enjoys mentoring industry students and is currently a mentor in the PromaxBDA Promo Pathways Program, as well as 2018 panelist for the University of Miami ‘Canes Film Showcase Master Class.
VP on-air design, Viacom/Nickelodeon
MacNeilage is an art director who is responsible for directing the design, development and execution of the graphic branding for Nickelodeon. During her career at the network she has created graphics for a broad spectrum of projects including a channel rebrand, show launches, seasonal branding, live events, social content and show opens.
VP, brand strategy and marketing, A+E Networks
Strategic, determined and focused on business results, Malik endeavours to apply human behavior towards achieving business goals in a memorable way; whether it’s in traditional, digital or marketing. She is simultaneously working on content creation, her own play and a short film.
Senior director of creative services, Univision
Perez-Crespo has come up through the ranks from promotions producer/editor to creative director, writing and producing engaging, strategic work that resonates with audiences across platforms.Perez-Crespo is most proud of her “creative tribe,”motivating them to raise the creative bar with each new project, which has included work for clients such as T-Mobile, Target, Nissan, Bud Light, Neutrogena, Disney Pictures and more.
UCS innovations manager - Brasil, A+E Networks Latin America
A dynamic and strategic collaborator with a background in planning and ad sales marketing, Ramos manages multi-functional teams and develops creative and strategic brand integrations, and creates innovating marketing solutions for the advertising and affiliate markets in Brazil and Pan Regional.
Executive creative director, Turner - CNN Digital
Reyes is an designer and director who partners with networks and brands to visualize their stories for an evolving world. He founded CNN Motion, a global in-house motion graphics group dedicated to creating high end animation and designs for digital news, storytelling, and VR across all of CNN. He also gets his hands dirty with special projects including projecting custom designed animations and live election results onto the Empire State Building for the 2016 presidential election.
Senior creative director, A+E Networks
With a focus on women’s television branding, Ross has worked at Lifetime, VH1 and Food Network. She got her start in advertising, working on Revlon and LVMH Fragrances. She loves lowbrow humor and highbrow visuals, and sometimes mixing the two. She had her first job at age six, writing children’s movie reviews for the Boston Herald, where she gave Return to Oz a devastating “no thumbs up”.
Executive director, integrated marketing, scripted programming, Warner Bros.
Shin oversees third-party partnerships, promotions and brand extensions for scripted programming. She handles the development and execution of all original content that is inspired by and or derivative of Warner Bros. produced series, negotiates and executes product integration deals and manages co-branded marketing partnerships with broadcast, cable and digital partners.
Creative director, Turner - TruTV
With creative and technical flair, Zeltmann delivers effective multi-platform video, on-air and digital marketing campaigns. Prior to this position. He also specializes in promo editing and producing for TruTV, as well as BBC America, Creative Group and Court TV.
For more information on Thrive, contact Rachel Wyatt at firstname.lastname@example.org. PromaxBDA accepts applications for the new class starting in early 2019 with the program to launch at the PromaxBDA Conference in Los Angeles in June.