LAS VEGAS — Television stations from Houston, Dallas, Chicago and Boston were some of the big winners Thursday at the 2018 PromaxBDA Awards at Station Summit, the annual celebration of the best marketing and promotion in the broadcasting industry.
Tegna-owned KHOU Houston, NBCUniversal-owned KXAS Dallas, Tribune Broadcasting-owned WGN Chicago, and CBS-owned WBZ Boston led the winners list this year.
Other stations taking home multiple awards included Quebec-based Groupe TVA, Tribune Broadcasting-owned WPIX New York, and Tegna-owned stations KARE Minneapolis, WGRZ Buffalo, KXTV Sacramento, and KENS San Antonio.
The full list of winners can be found at: https://promax.tv/2018summitwinners
Mario Lopez, host of Warner Bros.’ Extra, presided over Thursday’s ceremony at The Mirage in Las Vegas.
The awards are handed out by PromaxBDA, the global trade association for the media marketing profession, and honor outstanding achievement in local broadcast marketing — the campaigns that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across North America.
Gold and silver awards are given in categories honoring everything from the best weather programming spot to the funniest promo. Work can be entered by individual stations, network in-house creative groups, or station groups and parent companies.
Veteran broadcast creative services and marketing executive Lee Minard also was posthumously awarded the 2018 PromaxBDA Lifetime Achievement Award, the association’s highest honor.
Minard, who died unexpectedly in November 2017, spent five decades in broadcast marketing, leading teams at stations from Dallas to Denver to New York. For nearly a decade he was the top creative services executive at CBS flagship WCBS New York.
The awards ceremony took place during the 8th Annual PromaxBDA Station Summit conference, the yearly meeting of local broadcast marketing and promotions executives, that was held June 25-29 at The Mirage in Las Vegas. More than 1,200 station managers and marketing executives from across North America gathered in Las Vegas to discuss the state of the local broadcasting industry, explore new best practices for marketing, and meet with their networks, syndicators, and station groups to prepare for a successful upcoming season.
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