To promote Kelly Clarkson’s return as host of the 2019 Billboard Music Awards on NBC, the design team set live-action footage against an animated background. The resulting spot (above) set the tone for the entire brand package around the awards show.
To create that background, NBC’s in-house design team used Adobe After Effects and Maxon Cinema 4D.
The 2019 Billboard Music Awards airs on NBC on Wednesday, May 1.
President, NBC Entertainment Marketing & Digital: Len Fogge
EVP On-Air Marketing & Video Creative: Ron Hayes
SVP, Original Production: Tracy Grandstaff
VP, Video Design & Magic: Kari St. Clair
Creative Director, Original Production: Steven Wagner
Director & Producer: Ryan Sage
Creative Director, Video Design & Magic: Grant Okita
Design & Animation: Delfino Gamboa, Matthew Vincent