Jaws will hit the floor when viewers see BET’s sexy new promos for Hit The Floor, a sports drama that originally aired on VH1 as Bounce and centers on fictional basketball franchise, the L.A. Devils. To make superfans and new viewers aware of its new network home, BET Brand Creative turned up the heat on the characters and their relationships in a campaign that draws the parallel of Devils Nation to the vices of pride, wrath, lust and envy.
The spot above is an overview of the campaign, while breakout spots below are themed by the deadly sins in which the characters engage. The final spot turns the spotlight on temptress London Scott (Teyana Taylor).
Hit The Floor debuts on BET, Tuesday, July 10 on 10/9C.
All or Nothing
SVP, Executive Creative Director, Brand Strategy, BETN: Kendrick Reid
VP/Creative Director: Adrian Hilton
Director of Production: Seida Saidi
Production Company: Canyon Road Films
Director: Sophy Holland
Creative Director: Allison Caviness, Marcelle Karp
Sr. Copywriter: Thembisa Mshaka
Writer: Fredgy Noel
Producers: Marcelle Karp, Ramon Pesante
Senior Editor: Ed Trader
Editor: Burton Lewis
Project Manager: Sasha Charlemagne
VO: Ivy Rivera
Art Director: Dana Kinlaw
Design/Gfx: Jaiman Yun, Lena Green
Audio Mix: Eric Pfeifer