NBA MVP and Houston Rockets star James Harden is just hanging out, perusing well-read magazine Modern Beard, when all of a sudden, Tom Cruise appears and orders him to jump.
“Open your chute when the system says, not before and definitely not after or the last thing that goes through your mind will be your kneecaps,” Cruise orders the confused Harden in this branded integration by Stun for Cruise’s new film, Mission: Impossible Fallout, that’s airing on ESPN.
In times of extreme stress, Harden has his most important asset on his mind: “Is my beard going to be ok?” he wonders, just before jumping.
Mission: Impossible opens in theaters on Friday, July 27.
Client: ESPN CreativeWorks
Production Company: Stun
Visual Effects: Stun
For ESPN CreativeWorks:
Senior Creative Director, ESPN CreativeWorks: Jay Marrotte
Creative Director, ESPN CreativeWorks: Paul Meehan
Associate Creative Director, ESPN CreativeWorks: Genta Nakahara
Writer, ESPN CreativeWorks: Kevin Sullivan
Senior Director, ESPN CreativeWorks Strategy: Brian C. Price
Associate Director, ESPN CreativeWorks Strategy: Joe Knaus
Manager, ESPN CreativeWorks Strategy: Denise Thrasher
Associate Director, ESPN CreativeWorks Production: Matt Cheron
Associate Producer, ESPN CreativeWorks Production: Michael Prado
Production Coordinator, ESPN CreativeWorks Production: Courtney Budenholzer
Director, ESPN Talent Production: Lisa Stokes
Studio: Paramount Pictures