“I’ve seen some good days—championship parades, Olympic games, red carpets, walk of fame. Yeah, some pretty good days. But today, today’s a new day,” says Ice Cube as he’s filmed from the roof of bpg‘s Los Angeles studios.
The rapper and actor is narrating this black-and-white film heralding the arrival of NBA superstar LeBron James to the 2018 Los Angeles Lakers, marking a new day on Spectrum SportsNet.
Client: Spectrum Sportsnet
Clients: Alison Hellman, Melissa Karten, Pete Carril
Creative Director: Andrew Cleary
Director: Steph Sebbag
Creative Director: Steph Sebbag
DP: Sean Conaty
DP: Dallas Sterling
Producer: Julie Trampush
Post Producer: Janet Arlotta
Editor: Frederick Snyder
Music: Andrew Cleary