This fast-moving ominbus spot promotes Showtime’s wide offerings of sports programming, including the Emmy-winning Inside the NFL as well as All Access: Quest for the Stanley Cup, A Season with Navy Football and All Access: Mayweather-Mcgregor, leading into the much-hyped bout.

The spot also touches on the premium network’s line-up of sports-focused documentary films, such as Disgraced, Prison Fighters: Five Rounds to Freedom, One and Done: Ben Simmons and Showtime Championship Boxing.

It’s all accompanied by pop track “Watch Me” by The Phantoms and a new graphics package, with show titles inspired by a chalkboard inscribed with football plays.


Network: Showtime

Creative SVP: Erik Friedman

Creative Director: Jason Mammen

Producer: Ryan Cantorna

Producer: Andrew Rizzi

Art Director: Rudy Jaimes

Animator: John Koltai

Animator: Justin Acree

[Large image courtesy of Showtime/Amanda Westcott]


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