This fast-moving ominbus spot promotes Showtime’s wide offerings of sports programming, including the Emmy-winning Inside the NFL as well as All Access: Quest for the Stanley Cup, A Season with Navy Football and All Access: Mayweather-Mcgregor, leading into the much-hyped bout.
The spot also touches on the premium network’s line-up of sports-focused documentary films, such as Disgraced, Prison Fighters: Five Rounds to Freedom, One and Done: Ben Simmons and Showtime Championship Boxing.
It’s all accompanied by pop track “Watch Me” by The Phantoms and a new graphics package, with show titles inspired by a chalkboard inscribed with football plays.
Creative SVP: Erik Friedman
Creative Director: Jason Mammen
Producer: Ryan Cantorna
Producer: Andrew Rizzi
Art Director: Rudy Jaimes
Animator: John Koltai
Animator: Justin Acree
[Large image courtesy of Showtime/Amanda Westcott]