Leading up to PromaxBDA’s big international conference, we are taking a look at the speakers, sessions and panels that make the event memorable. Michel Rodrigue, CEO and partner of The Format People, speaks about his upcoming session, his career and his advice to industry up-and-comers. Don’t miss Rodrigue’s session at this year’s conference: “Brand/ReBrand Highlights from 2012-2013: VTM and Mongol TV.”

Name: Michel Rodrigue

Title: CEO and Partner, The Format People

Could you summarize your session in 5 words? Rebranding a TV network in an emerging TV market!

What other speaker are you most interested in seeing at PromaxBDA: The Conference this year? Larry Flynt.

How do you watch television content? I’m always watching something on my Apple TV, or iPad, in which case Hulu.

What do you think is the most important trait of a leader? They must have personality.

What is your greatest career achievement so far? The Mongol TV Project. It was a huge challenge having to rebrand, re-launch, re-program and build two new state of the art studios in an emerging television market at the other end of the world.

What one piece of advice would you give to an up-and-comer in this industry? Make sure you understand the mission and stay focused on your vision.

How did you get your start in this industry? I started at the bottom at a local TV station, worked my way up to VP of programing within 10 years.

And for more information for PromaxBDA: The Conference, June 18-20 in Los Angeles, check back at promaxbda.org. Speakers and sessions are being constantly updated.


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