NBC Olympics partnered with Miami-based 2C Creative to create a promo intended to convey the “globally unifying energy” of the Olympics opening ceremony, which NBC will broadcast in the U.S. on Aug. 5.

To achieve this, the team devised a setup using Cinema 4D, allowing them rearrange the lines from scene to scene while keeping a consistent look and feel. For the particle work and 3D line effect, 2C used X-Particles.

“In choosing these techniques, we set out to create a celebratory and festive spot for NBC Olympics where special effects underscore the unifying aspect of its Opening Ceremony broadcast. The line itself serves as this current of energy connecting viewers around the globe,” said Luis Martinez, 2C’s design director, in a statement. “I always look forward to a challenge, and this one was especially rewarding in that it was our second NBC Olympics project.”

2C also created a promo for NBC’s broadcast of the Sochi Winter Olympics in 2014.

The NBC Olympics Rio 2016 Opening Ceremony airs on NBC on August 5, 2016 at 7:30/6:30 p.m. CT.


NBC Olympics

Chief Marketing Officer: John D. Miller

Vice President/Creative Director: Joseph Lee

2C Creative

Chief Creative Officer: Chris Sloan

Design Director: Luis Martinez

VFX Artist: Dmitri Zavyazkin and Andy Fernandez

Supervising Writer/Producer: Ben Frank and Marni Wagner

Writer/Producer: Eric Gardner and Michael Berkman

Lead Editor: Jeff Morelli

Technical Operations Manager: Ashley Hartford

Assistant Editor: Williams Naranjo


  Save as PDF