To tell the inspiring history of pioneer Sir Edmund Hillary—who, along with Sherpa Tenzing Norgay, became the first men to summit Mt. Everest in 1953—History teamed with Citizen Watch for this series of 20- and 30-second spots.

To produce the pieces, creative agency Versus used a mixture of photo-projected 3D and full CG models, creating an immersive world that showcases the dramatic scale of the mountains Hillary climbed. Versus then layered motion graphics throughout to reenforce the storytelling in these co-branded interstitials.

CREDITS:

Creative Agency: Versus

Creative Director: Justin Barnes

Executive Producer: Rob Meyers

Executive Producer/New Business: John Levy

Designer: Keri Moller

Designer/Animator: Mark Rubbo

Audio: Mike Levesque at Plush

Network: History

Senior Creative Director: Tom Kaniewski

Senior Writer/Producer: Christopher Hoehn


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