To tell the inspiring history of pioneer Sir Edmund Hillary—who, along with Sherpa Tenzing Norgay, became the first men to summit Mt. Everest in 1953—History teamed with Citizen Watch for this series of 20- and 30-second spots.
To produce the pieces, creative agency Versus used a mixture of photo-projected 3D and full CG models, creating an immersive world that showcases the dramatic scale of the mountains Hillary climbed. Versus then layered motion graphics throughout to reenforce the storytelling in these co-branded interstitials.
Creative Agency: Versus
Creative Director: Justin Barnes
Executive Producer: Rob Meyers
Executive Producer/New Business: John Levy
Designer: Keri Moller
Designer/Animator: Mark Rubbo
Audio: Mike Levesque at Plush
Senior Creative Director: Tom Kaniewski
Senior Writer/Producer: Christopher Hoehn