Denver- and New York-based Friends of Mine created the gilded awards show package that PromaxBDA debuted on Thursday, June 14, at its annual North America and Global Excellence Awards ceremony.
The graphics package and open will be used throughout PromaxBDA’s entire 2018-19 awards season, including Station Summit in Las Vegas June 26-29, the Latin America awards and symposium this fall, PromaxBDA Europe in March and PromaxGAMES in April.
“Friends of Mine were the perfect partners for this year’s event,” said Steve Kazanjian, president and CEO of PromaxBDA, in a statement. “One of the things we wanted to ensure with this year’s awards show was to make it feel like a prime-time, top-tier awards show – one that would elicit a visceral and emotional response. What we got from FOM was beyond our wildest expectations.
“Not only does their graphics package reflect the cultural zeitgeist of the moment—which was unexpected—but it’s crafted, polished and incredibly modern. They were able to capture the luxurious quality you’d want for a prestigious awards show, while at the same time tapping into a modern, contemporary look.”
“When PromaxBDA first approached us to be their awards show partner, we were honored and a bit nervous,” said Friends of Mine Co-Founder and Creative Director Adam Espinoza. “It’s a huge opportunity—all of our peers, clients, and potential clients are going to experience this at the same time. We knew we had to bring our best work and show what we have to offer.
“For me, the process is just as important as the final product. During the process of creating this package, I felt alive and energized. And personifying the creative process for no less an organization than PromaxBDA energized our entire crew even more.”
The package, above, is rooted in the concept of “The Legend of the Idol,” representing the physical manifestation and evolution of the creative process. The final execution drew upon influences in antiquity across the genres of typography, texture, lighting and color.
The entire project spanned months, and included five days of live-action shoots involving art direction, light installations, and make-up. Additionally, the post-production process involved extensive compositing, color and editing.
Director: Adam Espinoza
Creative Directors: Jeremy Lindenmier, Adam Espinoza, Burke Miles
Editor: Adam Espinoza
Grade: Robert Fraser
Compositing: Gareth Nobrega, Joey Gasiorek
Animator: Gareth Nobrega, Jason Schwarz, Joey Gasiorek
Talent: Janelle Tejan, Fernanda Oliveira
Directors of Photography:
Adam Bove – Scene 1- Inspiration
Dennis Flippin – Scene 2 – Focus
John Roderick – Scene 3 – Obsession
Sam Joos – Scene 4 – Clarity
Kevin Emmons – Scene 5 - Reality
AC’s: Brandon Carter, Chris Nightingale, Doug O’Kane
Gaffers: Jon Wignall, Spencer Blessman, John Murphy
Grips: Katie Smith, John Murphy, Brian Johnson
DIT: Robert Fraser
SFX Supervisor: Jim Milligan
Still Photographer: Kate Rolston, Sam Perea, Sierra Voss
Music: “Goatman” “Goathead,” Music and Lyrics by Goat, C+P Rocket Recordings, Published by Kobalt
Thanks to Rocket and Goat for allowing us to use Goatman and Goathead
Sound Design: Dynamite Laser Beam
Make Up: Molly McCurdy, Jenece Amella, Renee Espinoza, Mia Madowski
Henna Artist: Anita Bohrer
Wardrobe: Molly McCurdy, Rachel Tai Davis
AD: Kevin Jackson, Denise Strong
Executive Producer: Janet Arlotta
Senior Producer: Stacey Piculell
Line Producer: Jed Mortenson