Production company Gentleman Scholar went deep for this campaign for online fantasy football game, DraftKings, using bold typography, exciting footage and the language of fantasy football to capture viewers’ attention.

This campaign aired across broadcast and cable networks—including NBC Sports, CBS Sports, truTV, Comedy Central, ESPN, MTV, NFL Network and more—from Aug. 21 through Oct. 1, 2017, as the NFL season got underway. Over those nearly six weeks, the spot racked up nearly 102 million total device impressions, according to iSpot.TV.


Production Company: Gentleman Scholar

Directors: William Campbell, Will Johnson

Creative Directors: William Campbell, Will Johnson, Chace Hartman

Executive Producer: Christina Roldan

Head of Prodution: Rachel Kaminek

Line Producer: Robert Morales

Director of Photography: Claudio Miranda

Production Designer: Peter Kirkegaard

Coaching Consultant: Harvey Stables

Art Director: Trish Janovic

CG Supervisor: Adam Burke

Producer: Gregory Behrens

Designers: Chris Finn, Macauley Johnson, Cam Floyd, Hana Eunjin Yean, Hanna No, Andy Lyon, Leah Evans, Vin Kim, Christina Liang, Jina Kwon, Juan Carlos Cuadra

2D Animators: Jaewoo Park, Juan Monasterio

Compositors: Joseph Brigati, Ari Reisner, Victor Torres, Kristjan Zaklynsky

Flame Artists: Kieran Walsh, Jamie Scott

Storyboards: Iain Slack

Editorial: Whitehouse Post

Editor: James Dierx

Assistant Editor: Sam Omenn

Telecine: Carbon VFX

Audio & Music: Human World Wide

Client: Draft Kings

Agency: Deutsch New York

Chief Creative Officer, North America: Pete Favat

Chief Creative Officer, NY: Dan Kelleher

Director of Integrated Production: Joe Calabrese

Director of Print and Art Production: Sarah Manna

Executive Print Producer: Jeanette Luis

Print Producer: Melissa Betancur

Associate Producer: Marieme Sall

Executive Creative Director: Pete Johnson

Creative Director, Art: Marques Gartrell

Creative Director, Copy: Heather English

Art Director: Krishnan Karunanidhi

Account Director: Andrew Arnot

Account Supervisor: Emily Doll

Account Executive: Mina Mukherjee


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