In the spot, gold is hidden everywhere—under the ground, under the skin and in plain sight—as the modern-day miners continue to dig for it. And this season, the crew split off to try their luck on their own and they’ve put everything on the line to support their individual dreams.
The spot blends practical and computer-generated effects, transitioning from scene to scene with rotating images. To create those transitions, AV Squad built a speciality camera rig that sat eight feet in the ground and spun full circle at ground level.
Gold Rush returns Friday, Oct. 12 at 9 p.m. on Discovery.
EVP, Marketing: Lara Richardson
Senior Creative Director: Jason Turner
Senior Director, Production: Daniel Oleksiuk
Senior Writer/Producer: Peter Lanier
Agency: AV Squad
Director/Creative Director: Peter McKeon
Executive Producer: Teresa Antista
Producer: James Heth
Post Producer: Mike Gut
Director of Photography: Kevin Sarnoff
Editor: Michael Johnson
Director of Animation & VFX: Quico Encinias
Animators: Ricardo Silva, Stanley Ng